The Rural City of Murray Bridge has announced an exciting new chapter for local tourism, with the Murray Bridge Visitor Information Centre (VIC) set to relocate to a more central and accessible location within the Murray Bridge Library.
From August 2026, the VIC will be positioned nearby our beautiful Murray River and alongside the city’s major shopping precinct, offering a significant enhancement to its visibility and accessibility.
By co-locating within the already much-loved Library (an established community hub) Council aims to attract more visitors, more often and deliver an improved and contemporary visitor experience.
The relocation reflects Council’s ongoing commitment to strengthening tourism and supporting the local economy.
The move is about making it easier for visitors to find us and access the information and services they need, in a location where they are already spending most of their visitation time.
By bringing the Visitor Information Centre into a popular space, we are creating more opportunities to showcase everything our region has to offer.
Council also expects it to capture more of the traffic visiting the river, as the location and (soon to be installed) signage will be on the main route to and from Sturt Reserve capturing the attention of those on houseboats, cruises, fishing trips, events and more.
The decision follows an internal review of the VIC’s usage, followed by a thorough investigation and consultation process, engaging staff, volunteers and key stakeholders during 2025. The findings identified a clear opportunity to improve visitor servicing by relocating the VIC to a busier, more visible area closer to tourism attractions, retail and the riverfront.
Our whole region is set for growth. Providing an improved visitor experience is important for us to capitalise on this. It also improves access to enhanced amenities and services, increased visibility and eventually greater outcomes for our tourism providers and retail sector.
The added benefit, is that it will also further grow visitation to our library as well – one of our community’s favourite assets.
Importantly, this move will not impact the level of service provided from the VIC or the library. The VIC will continue to operate seven days a week, maintaining its current service offering. There will be no reduction in staffing, and dedicated volunteers can continue in their roles.
Council’s staff and volunteers are the heart of the Visitor Information Centre, and we are grateful for the time, passion and expertise they have contributed over the years. This move ensures they can continue their valuable work in a modern, accessible and well-supported environment.
On top of the tourism-related benefits, visitors to the new VIC location will benefit from direct access to a wide range of Library facilities, including:
- Free Wi-Fi and public computers
- Charging stations for devices
- A vending machine and kitchenette space
- Microwave facilities for warming food or bottles
- A diverse seasonal program of events and activities
- Borrowing and returns from the Library using the One Card system
The Library also offers excellent accessibility, including wheelchair access, accessible parking, amenities and convenient nearby parking options.
The physical relocation is planned for August 2026, with further updates to be provided to the community as the transition progresses.
Council will ensure clear communication throughout the process, including on-site signage, updates across digital channels and direct engagement with stakeholders and tourism partners. This will ensure visitors and residents are well informed of the new location and supported during the transition period.
Minor internal adjustments within the Library will be made to accommodate the VIC, with no impact on existing Library services.
This relocation marks a positive step forward in enhancing Murray Bridge’s visitor economy.