Dynamic Economy

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Dynamic Economy

Developing Opportunities

We will ensure investors and potential new residents know about and are attracted by our region’s amazing and diverse investment and lifestyle benefits.

That our visitor offerings increase tourism in the region with visitors staying longer and promoting the area to others as a destination of choice. That existing and emerging business grow and flourish with the support they need to prosper. That infrastructure priorities build our local
economy and encourages paddock to plate initiatives and supports the region to be Adelaide’s ‘food bowl’

Community Consultation Focus Areas

  • Accommodation, events and tourist attraction
  • Educational Services
  • Investment attraction and local business development
  • Right people / right jobs
  • Digital Services - Commerce and Education

Top Four Industries by Industry Value-Add

  • Agribusiness/agriculture
  • Wholesale trade
  • Advanced manufacturing (including food processing)
  • Health and aged care

Top Five Industries by Employment

  • Manufacturing
  • Healthcare and Social Assistance
  • Retail Trade
  • Agriculture
  • Education and Training
  • Put the Rural City of Murray Bridge ‘on the map’ through brand promotion
  • Attract large scale investors through implementation of an investment attraction program
  • Improve attractiveness and linkages within the city centre
  • Visually appealing retail precincts through engaging with business owners and investment support
  • Make RCMB attractive to start-ups and homebased businesses through establishment of business hubs/co-working spaces
  • Promote the lifestyle benefits of living in RCMB to attract workers and other residents to live in the region
  • Tourists will be enticed to visit our region through packaged attractions and access to cultural and environmental experiences
  • Visitors to the region will be encourage to stay longer through increased accommodation offerings
  • Capitalise on our neighbouring regions’ tourism appeal through improving linkages and accessibility
  • Events will enliven spaces introducing visitors to the charms of our region
  • Improve local business capability through programs that support developing skills in adaptability, diversification, exportation markets,
    emerging technologies, digital economy and social media
  • Ensure access to information for the business community through development and implementation of smart city initiatives, information
    automation and big data
  • Involve local small business; who are recognised as a significant contributor to economic development in the region; to ensure they are ready to take advantage of future initiatives
  • Maintain and improve currency of infrastructure in relation to digital technologies
  • Improve access to local and external markets though provision of transportation routes and infrastructure
  • Improve availability of a skilled workforce for key industry sectors through local training and development pathway programs

Community Plan 2016-32 Objectives

  • A robust and diverse regional economy
  • A desirable place to live, work, invest and visit
  • A progressive, productive community

Subsidiary/Associated Strategies

  • Economic Development Strategy
  • Tourism Development Plan
  • Events Strategy
  • Digital Strategy
  • Asset Management Plans
  • Murray Bridge Council Development Plan
  • Primary Production DPA
  • Riverfront Strategy
  • Sturt Reserve Master Plan
  • CBD Activation Program
  • Murraylands River Trail
  • Trail Strategy Parts 1&2
  • Public Art Strategy
  • Public Realm Style Guide
  • Walking and Cycling Master Plan and Concept Design
  • Wayfinding and Network Strategy